Language that sells
Words have enormous power. So do gestures, expressions and movements. This power stems from the fact that language – both verbal and non-verbal – affects the human brain. Scientists understand this now more than ever before. Language can change our physical, psychological and emotional state. It can improve or impair performance. It can build relationships or destroy them. It can enable us to sell whatever we choose, or it can turn people away. Managed well, language bridges the gap from where we are now, to where we desire to be.
This training focuses solely on how to use language brilliantly. It explains why and how we can use words and associated body language to find out more about others, create rapport, influence as intended, and achieve our desired outcomes. It will benefit everyone who has to sell as part of their role – whether that is selling a product or service to a client, or persuading a team, a boss, or an investor to buy into a new strategy, system or idea.
- Content
- Creating well-formed outcomes
- Understanding brain-to-brain communication
- Conscious and sub-conscious influence
- Developing awareness and the power of ‘Yes and…’
- The concept of ‘Fishing’ and how to apply it
- Changing your language to match the preferred patterns of others
- Identifying and appealing to relevant motivational traits
- Identifying and appealing to relevant decision-making tendencies
- Managing deletions, distortions and generalisations
- Understanding that words have functions, rather than meanings
- How to ensure your language is sequenced for maximum effect
- Why, when and how to ask questions
- Recognising and managing learning sides
- The subtleties of effective body language
- Why ‘people buy from people’ – and why products, services and ideas never ‘sell themselves’.
